CV

Nury Thompson:

Business owner, Marketing specialist with high expertise on LATAM and Mexico market, for over 10 years working side by side with wordwide retail leaders as strategist, creative and advisor. Founder and Lead Creative Director of Partners, a marketing firm based in Mexico City.

Proven track record of successfully developing and executing campaigns in most trade marketing channels with a focus on customer experience. Vast knowledge of consumption retail markets’ strategy, consumer insights, corporate event logistics and developing data-driven creativity, production and staff teams.

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Work Experience

2018-2025

Co-Funder and Creative VP | Partners

As co-founder, in charge of strategy, creativity and operations for the company since day one. Responsabilities grew and evolved at the company did, from 2 employees and one tiny office in a co-working space to our current state.
Today, Partners is a customer-experienced marketing agency generating $2M+ USD in revenue per year with over 40 employees.
With a large portfolio of clients across sectors including Coca-Cola, P&G, Hasbro, Totalplay and HOLCIM. Named supplier of the year by Coca-Cola FEMSA in 2023, one of the world’s largest Coca-Cola bottlers.
Headquartered in Mexico City, the agency successfully executes activations, corporate events and video productions all over the country. One of the first women own companies in the industry, with a deep focus on brand strategy and customer experience.

2017-2018

Sponsorship Director | Aeromar

Developed from scratch the first rewards program for the company, which launched in 2017 ahead of schedule. This included negotiating and partnering with multiple hotels, restaurants, entertainment venues and retailers including Las Brisas, Harry’s and Anderson Group.
Closed +10 sponsorships and PR contracts with companies such as Netflix, Heineken, DIAGEO and more.

2014-2017

Creative director- Key Account Manager | Servicola

Started with Servicola (one of the largest global suppliers of promotional items), as a Key Accounts Manager Owned sales of promotional items end-to-end from planning to distribution for clients including The Coca-Cola Company, Henkel, Corona. Through working with brands and understanding the opportunities and company’s potential, proposed and developed a new creative department. This new department led to a 300%+ increase in sales in the next 2 years and several campaigns for clients like The Coca-Cola Company, McDonald’s, Corona and Sam’s Club.

Education

2009-2013

Bachelor’s in marketing

Universidad del Valle de Mexico

1998-2001

Advertising and social media Specialty

Universidad Europea de Madrid

1998-2001

Trade marketing diploma

ITESM Instituto Tecnológico de Estudios Superiores de Monterrey

Interests

Contribute to my community: Currently volunteer at Preagnancy Aid
Movies, books and homemade meals
Love outdoor activities and workout everyday